• |
Sound Division turbo-charges East End
London-based contracting and installation
specialists, Sound Division, have recently
installed a Crown-driven Turbosound TXD system
into what was one of East London's most
notorious watering holes, the Royal Oak in
Shoreditch. Originally made famous by the fact
that the legendary Kray brothers used to drink
there, the venue is now owned by independent
entrepreneur Robbie O'Neill, who also owns three
more music pub/bars across south and east
London.
Of the four venues owned by O'Neill, Sound
Division has installed systems into three of
them, the other two being 19/20 in EC1 and The
Bell in Wandsworth. O'Neill explained, "We're
not a massive operator in this industry; we own
four modestly sized bars, but the music element
is an important part of their identity. I think
one of Sound Division's strengths, and the
reason we've used them across virtually all our
venues, is that they understand the meaning the
of the word budget. In other words, if we give
them a budget, they'll do their very best to
stick to it. They won't try and push me into
upgrading to something they know full well is
beyond the means we've allowed for the job.
Just as importantly, I also know that I can rely
on them to do an excellent job. Simply because
we're not spending huge amounts of money does
not mean that I don't get a very high level of
service, and I appreciate that no end. The
service I receive from Sound Division is always
timely and personal. They're a great company to
work with, and I wouldn't consider going
anywhere else for all my AV requirements."
Sound Division managing director, David Graham,
is convinced that the key to success lies
principally in two things; understanding the
relationship between value for money and
quality, and personal service. "If you get
those two things right, your customers can't
fail to be satisfied," he commented. "It's
precisely because we were able to deliver
effectively on those two counts that clients
like Robbie and many others continue to use us,
and we see a lot of repeat business. Long may
it continue!"
May
2004 |
