Top billing for Sound
Division at Film London
Film London is the recently created strategic
agency for the film and media sector in London,
whose specific aim is to promote London as a venue
for film-makers. At their launch event at Gibson
Hall, London EC2, which attracted some 500 guests
from across the industry and government, a number
of measures were unveiled including a partnership
to make London more film-friendly, a new low-budget
digital feature film fund, and extra funds for
the London Film Festival. Production for the event
was managed by Premier PR, specialists in the
entertainment sector who handle publicity for
a wide range of film, television, theatre, media
and other entertainment clients. Premier PR selected
Sound Division to design, supply and operate the
AV, audio and lighting systems in addition to
sets and staging.
London’s mayor, Ken Livingstone, was a
keynote speaker at the launch, and other guests
included such luminaries as Sir Bob Hoskins, David
Suchet, Bill Nighy, Eric Fellner from Working
Title, Jeremy Thomas, Sir Alan Parker and John
Woodward from the UK Film Council, the mayors
of many London boroughs, as well as representatives
from across the film and TV industry, local and
national government. “It was the kind of
audience you really don’t want to screw
up in front of,” commented Sound Division’s
project manager for the event, Chris Baxter. “It’s
fair to say that we were all pretty motivated
to make a good job of this, and I’m pleased
to say that we achieved it.”
The event largely took the form of a seminar
and presentation. To that end, Sound Division
provided a stage with a custom-built navy blue
set that incorporated a large rear projection
screen. There were also a further two 50”
plasma screens in attendance along with a battery
of Sony projection, video and switching equipment,
two 9” preview monitors and a PC for Powerpoint
presentations. Lighting equipment included eight
Par64 uplighters plus two Zoom Profile lectern
lights. For audio distribution and sound reinforcement,
Chris specified a total of eight ElectroVoice
SX300 loudspeakers run through a Mackie mixing
console. There was also a Denon CD player for
playback purposes. Chris Baxter was pleased with
the results. “We needed to create the right
atmosphere; stylish, professional, but at the
same time inviting and not overwhelming. I’d
say it all worked perfectly. The event looked
good from a visual point of view, and we achieved
excellent coverage and audio quality from the
sound system. Mission accomplished!”
Premier PR’s Deborah Harper who hired Sound
Division and gave them the brief, agreed wholeheartedly.
“The whole thing went off without a hitch,
thanks largely to Sound Division’s efforts.
I’ve worked with Sound Division for a number
of years now, and I always use them where I can.
They are prompt, efficient, can take a brief,
and their work is always professional. I can rely
on them to do their job, and do it well, which
leaves me free to concentrate on doing mine.”
July 2004 |
