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Sound Division observes new music mag from
Hospital
The Observer celebrated the
launch of their new glossy music magazine at Dave
Stewart’s recently opened and much heralded
multimedia music facility in Covent Garden, the
Hospital. The launch of the Observer Music Monthly,
attended by eight hundred music luminaries and
members of the press, was the first event to be
hosted by the Hospital Group, and was thus an
inspired choice of venue for the Observer. The
event’s organisers turned to Sound Division,
who have since become the Hospital’s preferred
audio supplier, to specify and provide all the
necessary control, sound and staging equipment.
According to Sound Division’s
Chris Baxter who designed the system, it was important
to get everything absolutely right for an event
of this nature. “There was a huge amount
riding on this launch for everyone concerned,”
he commented. “Knowing how much money has
been spent on this venue, all eyes were on the
Hospital to see how they’d handle the event,
and of course given that this was the launch of
a new music magazine, a lot of those eyes belonged
to the press! So, it was crucial for everyone
that we got this one right. We also had a cracking
list of top DJs to cater for, including Norman
Jay, Arthur Baker plus MC for the night and Mercury
prize winner Dizzee Rascal.”
In addition to the state-of-the-art
DJ equipment from Pioneer, Allen & Heath and
Vestax, Sound Division also supplied all the staging
and a JBL sound system. “The evening was
a great success,” confirmed Chris. “The
venue was just amazing, and I think all of the
guests were suitably impressed. I know I was!
I’m really looking forward to the official
opening later on this week, which we’re
also going to be doing.”
October
2003 |
